Internal Assessment External Assessment - 870 Words

Internal assessment External assessment Interior assessment is the procedure by which an association surveys its arrangements and frameworks inside. It is completed by the divisions inside of the association what s more; representatives themselves are talented at overseeing interior appraisal. External assessment it includes an outer association or a consultancy firm to judge and screen the authoritative techniques and give a fair sentiment for improvement. SIMILARITES Both internal and external assessments are helpful for the SWOT Analysis in strategic planning. Both are helpful for business improvement in any field. Visa-versa gives some suggestion to get good impact. Both contain two different factors to use as them tool in improvement in any business field. For example are: - Internal- Strength and weakness and External- opportunities and threats. DIFFERENCES Internal Assessment External Assessment Contain factors like- Strength and weakness Contain factors like- Opportunities and threats. The Internal Analysis of qualities and shortcomings concentrates on inside components that give an association certain focal points and impediments in addressing the needs of its objective business sector. Qualities allude to center skills that give the firm favorable position in addressing the needs of its objective markets. Any examination of organization qualities should be market arranged/client centered on the grounds that qualities are justShow MoreRelatedInternal Analysis And External Environment Assessment1869 Words   |  8 Pages1) Internal Analysis and External Environment Assessment Industry’s Dominant Economic Characteristics Market Size: Annual sales revenue for 2014 according to NASDAQ $68,775,000. Scope of Competitive Rivalry: Global for Comcast and NBC Universal. Market Growth Rate: According to NASDAQ 11.21% over the next five years. Stage in Life Cycle: Residential Area = Mature, Small and Medium Business Area = still growing and the Enterprise (Ethernet Area) = Early development rapid growth. NumberRead MoreInternal Analysis And External Environment Assessment1865 Words   |  8 PagesI. Internal Analysis and External Environment Assessment Industry’s Dominant Economic Characteristics Market Size: Annual sales revenue for 2014 according to NASDAQ $68,775,000. Scope of Competitive Rivalry: Global for Comcast and NBC Universal. Market Growth Rate: According to NASDAQ 11.21% over the next five years. Stage in Life Cycle: Residential Area = Mature, Small and Medium Business Area = still growing and the Enterprise (Ethernet Area) = Early development rapid growth. NumberRead MoreA Brief Note On Sarbanes Oxley Act And Its Effect On Success1020 Words   |  5 Pagesthe design or operation of internal controls, which could adversely affect the issuer s ability to record, process, summarize, and report financial data and have identified for the issuer s auditors any material weaknesses in internal controls. Secondly any fraud, whether or not material, that involves management or other employees who have a significant role in the company s internal controls. They have indicated whether there have been significant changes in internal controls over financial reportingRead More External and Internal Factors Essay1050 Words   |  5 PagesExternal and Internal Factors There are many external and internal factors that impact the planning functions of management. We must all be mindful of these factors because they could have an enormous impact on organizations productivity. The process of assessing the external and internal factors that an organization will face can be vital to the planning function of management. One must determine a set of issues and constraints and then list the assumptions that will impact the implementationRead MoreExternal/Internal Factors Paper1066 Words   |  5 PagesExternal/Internal Factors Paper There are many external and internal factors that impact the planning functions of management. We must all be mindful of these factors because they could have an enormous impact on organizations productivity. The process of assessing the external and internal factors that an organization will face can be vital to the planning function of management. One must determine a set of issues and constraints and then list the assumptions that will impact the implementationRead MoreThe Types of Feedback Support and Advice That Internal Assessment and Quality Assurance Staff May Need960 Words   |  4 Pages4.1 Critically compare the types of feedback, support and advice that internal assessment and quality assurance staff may need to maintain and improve the quality of assessment Types of feedback, support and advice that internal assessment and quality assurance staff may need to maintain and improve the quality of assessment include verbal, written, directive, developmental, guidance, and signposting. Verbal feedback includes straightforward verbal responses from staff, clients, or stakeholdersRead MoreDifferent Functions of External Quality Assurance899 Words   |  4 Pagesdifferent functions of external quality assurance in learning and development. Vroeijenstijn (2007) highlights some of these with respect to education, a similar concept. EQA has the role of trying to help organisations to enhance and improve quality, and on the other end it is meant to provide information ¦ to key stakeholders. Protocols for external quality assurance should be aimed at continuous quality improvement, rather than merely at accreditation. As a result of this, external quality assuranceRead MoreEducational Assessment At Metro Academic And Classical Academy1142 Words à ‚  |  5 Pagesapproach to curriculum, its use of direct experience, its emphasis on reflection, its international focus, and its assessment system. Many U.S. universities will award college credit for students who earned sufficiently high scores on their IB examinations. Major universities around the globe admit students simply on the basis of their having earned the IB Diploma. Philosophy of Assessment Metro Academic and Classical Academy is dedicated to ensuring that students learn how to learn. Assessing studentRead MoreEssay On Learning Outcomes Assessment1052 Words   |  5 Pagesand career, and a satisfaction of the intellectual curiosities of students. Outcomes assessment is the key element in demonstrating that students have acquired the knowledge, skills, and competencies that are consistent with the colleges’ mission, vision, and strategic goals in which ensures the success of the learner-centered community college (Palomba Banta, 1999). Thus, student learning outcomes assessment improves and expands learning, while increasing accountability and transparency for allRead MoreNT2580 Unit 6 Quantitative And Qualitative Risk Assessment Analysis705 Words   |  7 Pagesï » ¿ Nt2580: Unit 6 Quantitative and Qualitative Risk Assessment Analysis NT2580: Unit 6 Quantitative and Qualitative Risk Assessment Analysis Qualitative Risk Assessment Single loss expectancy (SLE) : Total loss expected from a single incident Annual rate of occurrence (ARO): Number of times an incident is expected to occur in a year Annual loss expectancy (ALE): Expected loss for a year ALE = SLE X ARO Safeguard value: Cost of a safeguard or control Scenario: Richman Investments

Power Gained by Deception Free Essays

Hoe From Cornelius Usual to Kim Gong-UN, power gained by deception-by controlling the thinking style of the people, and power gained by physical or military force are two things that have always been a part of the world’s politics through history. According to Citadel (Bibb† political deception may have a close relationship to and Impact on military operations† (page 2). These two Ideas both give the least positive ambiance, but they have never left the hands of the leaders of mankind. We will write a custom essay sample on Power Gained by Deception or any similar topic only for you Order Now In a world where both methods† of gaining political authority exist, it is more appropriate to define the relationship between the two, than to compare and prove which is actually â€Å"better. † Deception and force have a chronological relationship: In the political aspect, the most effective way to gain what you want is by deception, and force is a necessity that follows to maintain the deception from dying out. Almost every major influence between societies- the so-called â€Å"mind war† that has happened through history expresses this relationship’s definition. The Philippines, for instance, was conquered by the Spanish explorers for nearly 300 years. The long triumph of this colonization was not Like the other cases where the westerners’ technological advancement caused the victory, but It was the huge Impact of Charlatanry that threw the rather innocent natives Into the traps of the Spanish. The Foolproof were not forced to refrain from fighting back, but they sincerely believed that they shouldn’t. Shockproof (1990) wrote, â€Å"Using religious dogmas, they were able to convince the indigenous people, which they considered uncivilized and in need of guidance. (p. 83). Stopping the historical story here would make readers understand the power of deception, but the entire process of Spanish colonization did not work by deception only. The Spanish set strict rules for the natives to follow and implied punishments for anyone who went against it. The power of force is implied in this dictatorial colonization, and these rules were simply to make sure that the Filipinos stay inside the net of false beliefs. A lot of the native leaders were at flirts against the Integration of an unfamiliar society and the Influx of a belief they have never heard of, but It was the military strength they saw In the Spanish army that led them to stay low and eventually believe what they were told to believe. What could have happened if Spanish did not have the technology to create a sense of forceful power, a sense of position authority? The native would have not found the exotic idea credible, and sooner or later, would have abandoned the belief. Due to the fact that there was technological superiority, the power of force functioning alone would work and bring minimal results in the start, but it will definitely not last long because forcing them to obey by force would eventually lead the natives to fight back because they would know their rights to do so, and this belief would most likely be based on their own set of beliefs, their own, undisturbed source of Influence. Thus, it is generally agreeable that the power of psychological control Is Indomitable, but that fact does not Imply that the power of deception can stand on Its own. Another great example of a society ailing under deception, and being stuck â€Å"wealth the deception† with a power gained by military force would be North Korea, the home controlled by the well-known that their leader is the top of everything, and their â€Å"father† with the ultimate power. This may bring up a lot of political theory, but dictatorship, in its most basic sense, is a leader’s deceiving of his people that everything should be done under his orders. Going back to the stated example, many would believe that the North Korean government’s controlling of its people’s minds is what kept the dictatorship, and the people’s democracy’ clear and stable, but it is actually the country strict implementation of its laws and its isolation with other nations and other cultures that did the work. In November of 2013, a rumor, with evidence good enough to reach the front page of a South Korean newspaper, spread that 80 North Koreans were executed in front of the public for several reasons: possession of Christian bibles, distributing pornography and quite shockingly, even watching for watching Korean TV shows and dramas. All these various actions lead to the North Koreans introduction to the different thoughts and ideologies, especially the idea of capitalism. To stop these from happening, or to keep the deception functioning properly, North Korea had to use the dictator’s authority to hold public executions in different parts of the country, so that nobody will even try to gain access to new ideas, and stay in what they believe right now. The system of North Korea is in fact, the perfect example of the relationship of the power of deception and power of force. It is quite inferable that with one of these two missing, the result would never be the name and Kim Gong-UN would not be the superior leader of North Korea which he is right now. For argument’s sake, if North Korea lost all its military strength and the power to force people to follow, sooner people will be accessed to new ideas, and then they will realize that what their country has believed is not quite ideal, and the deception, the tool that functioned as the frame of North Koreans dictatorship may blur out and eventually shatter. Machiavelli quoted, â€Å"Never attempt to win by force what can be won by deception†. He emphasizes the point that winning by deception is indeed better than winning by force in politics, which this paper tries to address wrong. Sun TTS wrote that, â€Å"All warfare is based on deception. (Book 1, 18)†, which means that these two cannot be divided and as we see from history and that they must coexist. One point that argues to Machiavellian quote is that deception does not last for so long, and things are to be revealed sooner or later, but it is the force that extends the time of the â€Å"revelation†, thus making the deception more effective. How to cite Power Gained by Deception, Papers

Statistics for Business Sustainable Development

Question: Discuss about the Statistics for Business Sustainable Development. Answer: Introduction: As the demand of the consumer products is increasing within the retail industry of UK, it is the duty of the large sector retail companies like Tesco to have sustainable form of development to ensure that there is no misuse of the natural resources. According to Ko, Hwang and Kim (2013), the green marketing policies, which is implemented to raise the level of environmental awareness among the people is one of the widely used strategies for sustainable development. All the products and methods of packaging are done in an environment friendly manner to ensure that there is no harm done to the environment. The importance of the protecting the environment is also mentioned in the promotional activities that helps to raise the awareness level of the customers. Tesco, which is the leading retail company of UK, has adopted the policy of green marketing to gain sustainable competitive advantage. The company has adopted this policy in order to deal with the issues related to the environmental degradation (Paggi et al. 2013). Research questions and problems At present the entire retail industry of UK is facing issues due to the degradation of environment and the society of UK. Hence, in order to minimize the damage that is caused due to production it is important for the company to use the techniques of sustainable development (Brindley and Oxborrow 2014). The questions of this research work is framed in order to fulfill the objective of the research work that is to analyze the importance of green marketing within the retail industry of UK and also evaluate the effectives of the green marketing policies. What is the importance of green marketing policies in the modern context? What are the factors that help to determine the competitive advantage that is gained by implementation of green marketing policies? What are the best effective ways to implement the green marketing policies and how it will help to raise the level of awareness? Research Methodology and Process The research process is the method that will be used by the research to fulfill the objective by addressing the research questions. The total protocol of the research work is mentioned in the research work. The research approach and design is mentioned in the section of research methodology (Mackey and Gass 2015). The deductive approach of research is used to establish link between the variables that are related to the elements of the research. On the other hand, the inductive approach is used to develop the new theories related to the research work (Smith 2015). In this case, the researchers will use the deductive approach that will help to establish relation between all the major existing theories related to the green marketing. This approach will also help to evaluate the policies related to the development of the green marketing that can be applied to Tesco. Research Design The design of the research will help to develop the links between the topics related to the research work. This will help the researcher to deal with the issues that are related to the issues of the research. In this case the researcher will use the descriptive form of research design that is intended to discover proper evidence to support the implication of the green marketing policies. The facts that are obtained will help to establish relationship between the variables of the research issues (Creswell 2013). Data collection method and Analysis The researchers will use both primary and secondary form of data in order to address the issues related to the research topic. The primary data is collected using the survey and interviews (Sullivan-Bolyai, Bova and Singh 2012). The researchers will use the non-probability method of sampling to select the fixed sample size for conducting the survey. The sample size will be selected as 100 people, who are the customers of Tesco. The interview on the other hand is conducted upon five senior level managers of Tesco. In order to conduct the interview the investigators will have to frame the questionnaires that are done using the Likert scale. The survey is also conducted upon the 50 of the employees of Tesco. The data that is obtained from the survey and the interviews will help the researcher to access the present situation about the impact of the Green marketing policies. The researcher will also use the secondary data, which is collected from the research articles and journal related to the study of the green and sustainable form of marketing. The primary data is obtained is analyzed using the quantitative data analysis method. The researcher will use different form of charts and Excel sheets to interpret the response that is obtained from the surveys. On the other hand, qualitative data analysis will be used to interpret the information that is obtained from the interview of the managers of Tesco. Conclusion The sustainable development is one of the major issues that are related to the retail industry of UK. As the policies of green marketing, is aimed to raise awareness among the public, the expected outcomes of the research work can be of positive type. The people are expected to give positive feedbacks about the implementation of the green marketing policies of Tesco. The managers are also expected to encourage the sustainable development policies that will help in building the future reputation of the company as an ambassador for raising the awareness of the people about environmental matters. A few percentages of people are also expected to give negative feedbacks as they believe that the implementation of green marketing policies will compromise the financial performance of the company. In the context of the modern days, the uses of the green marketing policies are crucial as it helps to improve the condition of the environment along with the health of the population. The government of UK has taken several policies to encourage the green marketing policies. Tesco is considered to be one of the eco-friendly companies of the world as it implanted the environment friendly ways in the manufacture and marketing of the products. Reference Brindley, C. and Oxborrow, L., 2014. Aligning the sustainable supply chain to green marketing needs: A case study.Industrial Marketing Management,43(1), pp.45-55. Creswell, J.W., 2013.Research design: Qualitative, quantitative, and mixed methods approaches. Sage publications. Ko, E., Hwang, Y.K. and Kim, E.Y., 2013. Green marketing'functions in building corporate image in the retail setting.Journal of Business Research,66(10), pp.1709-1715. Mackey, A. and Gass, S.M., 2015.Second language research: Methodology and design. Routledge. Paggi, M.S., Yamazaki, F., Ribera, L., Palma, M. and Knutson, R., 2013. Domestic and trade implications of leafy green marketing agreement type policies and the food safety modernization act for the southern produce industry.Journal of Agricultural and Applied Economics,3, pp.453-464. Smith, J.A. ed., 2015.Qualitative psychology: A practical guide to research methods. Sage. Sullivan-Bolyai, S., Bova, C. and Singh, M.D., 2012. Data-collection methods.Nursing Research in Canada: Methods, Critical Appraisal, and Utilization, p.287.

Wrongs Of Women And Awakening Essays - The Awakening, Grand Isle

Wrongs Of Women And Awakening The following paper is in regard to Mary Wollstonecraft's novel Maria, or the Wrongs of Women and Kate Chopin's novel titled The Awakenings. The two stories have a similar plot and both discuss the oppression of women in the institution of marriage. This paper will include how the two main characters in each story, Maria (in Maria) and Edna (in The Awakenings) challenge the oppressive ideology by finding a new love and how they also encountered problems as long the way. Edna's Marriage ?It was when the face and figure of great tragedian began to haunt her imagination and stir her senses. The persistence of the infatuation lent it an aspect of genuineness. The hopelessness of it colored it with the lofty tones of a great passion.? (Awakening's, 1026) A passion that ultimately lost its novelty and was allocated to the shelf that held obscure yet relaxed delightful remembrances. The tragedian keeps fellowship with a visiting cavalry officer and an engaged gentleman. Though, in reality, the gentleman is probably no longer engaged, he will remain so in the mind of Edna Pontellier: one of the images of the infatuations of a ?little miss."(1026) With respect to her marriage to Leonce Pontellier, Edna is inhibited, not with the man himself, but with the concept he represents. When leaving Mississippi on Leonce's arm, she defied her family's wish that she marries a non-Catholic. Cast to that equation a healthy dose of flattery from her intended and their union is as good as cemented. This is how Edna comes to be ensconced in the inescapable institution of marriage. One would presume that the speaking of the vows would discontinue her youthful allure, but that is not the case. Both the holy bounds of wedlock and the remonstrations of society hail to constrict her. Edna Pontellier experiences one last great infatuation. However, this beat upon her soul reverberates into a feeling that far surpasses what she had previously thought to be ?the climax of her fate.? (1026) The single-tired fantasies of her youth are replaced with a sentiment that matures in nature as her awakening proceeds. Edna realizes that her marriage is not making her happy anymore. She no longer wants to be treated as property. ?You are burnt?he added, looking at his wife as one looks at a valuable piece of personal property which has suffered some damage,? (1014). Edna is upset; every thing she's longed for has become nothing but a joke. She soon begins her so-called ?feminine protest? by not responding to her husband's questions. ?She said nothing, and refused to answer her husband when he questioned her.? (1017) She begins to find herself by realizing her position on earth as a human being, rather then a piece of her husband's property. This realization is done by the feelings her had for Robert. Robert it seems made her feel human. ?In short, Mrs. Pontellier was beginning to realize her position in the universe as a human being, and to recognize her relations as an individual to the world within and about her.? (1022) Maria's Marriage In the primary stages of the novel there is not very much description of Maria's marriage to George. The novel starts off with Maria thinking about her child and she is in her chamber in the madhouse. Immediately we are informed of her feelings for her husband, ?Was it not to effect her escape, to fly to the succour of her child, and to baffle the selfish schemes of her tyrant ? her husband (8) Primarily, the reader is uniformed of exactly what type of marriage was possessed by the couple. The only aspect that is clear is that Maria's husband was able to convince society that Maria was mad and she was put into the madhouse and he was left with their children and all her money and possessions. It is clear that Maria's problem with the marriage was that she wasn't being treated equally, ?Was not the world a vast prison, and women born slaves.? (11) It seems that Maria is not bothered by her marriage being a failure; there is more evidence that she misses her child and is deeply wounded by that fact that her baby will not grow up with a mother as she did, ?The loss of her babe was the tender sting; against other cruel remembrances she labored to steel her bosom;? (14). It is only later on in the story that Maria opens up about what happened to her marriage.

About Eileen Gray, Furniture Designer and Architect

About Eileen Gray, Furniture Designer and Architect In some circles, Irish-born Eileen Gray is the figurative poster-child for the 20th century woman whose work is dismissed by a male-dominated culture. These days, her pioneering designs are revered. The New York Times claims that Gray is now regarded as one of the most influential architects and furniture designers of the last century. Background: Born: August 9, 1878 in County Wexford, Ireland Full Name: Kathleen Eileen Moray Gray Died: October 31, 1976 in Paris, France Education: Painting classes at the Slade School of Fine ArtAcadà ©mie JulianAcadà ©mie Colarossi Home Furnishing Designs: Eileen Gray may be best known for her furniture designs, beginning her career as a lacquer artist.   In her lacquer work and carpets,   writes the National Museum of Ireland, she took traditional crafts and combined them in a radical manner with the principles of Fauvism, Cubism and De  Stijl. The museum goes on to claim that Gray was the first designer to work in chrome, and was working with tubular steel at the same time as Marcel Breuer. Aram Designs Ltd. of London licenses Gray reproductions. Bibendum chairBonaparte ChairNonconformist ChairAdjustable Table E 1027Art Deco Lacquer ScreensEileen Gray Blue Marine RugDollhouse Miniature 1:12 Scale Eileen Gray Dragon Chair In 2009, Christies auction house estimated that a chair designed by the feminist architect and designer would fetch about $3,000 at auction. Grays dragon armchair, Fauteuil aux Dragons, set a record, selling for over $28 million. Grays Dragon Chair is so famous that it has become a dollhouse miniature. See more Gray designs on the Aram website at www.eileengray.co.uk/ Building Design: In the early 1920s, Romanian architect Jean Badovici (1893-1956) encouraged Eileen Gray to begin designing small houses. 1927: E1027- Collaborated with Jean Badovici on Maison en bord de mer E-1027, Roquebrune Cap Martin, on the Mediterranean Sea in southern France1932: Tempe Pailla, near Menton, France1954: Lou Pà ©rou, near Saint-Tropez, France The future projects light, the past only clouds.- Eileen Gray About E1027: The alpha-numeric code symbolically wraps Eileen Gray (the E and 7th letter of the alphabet, G) around 10-2- the tenth and second letters of the alphabet, J and B, which stand for Jean Badovici. As lovers, they shared the summer retreat that Gray called E-10-2-7. Modernist architect Le Corbusier famously painted and drew murals on the interior walls of E1027, without Grays permission. The film The Price of Desire (2014) tells the story of these modernists. Eileen Grays Legacy: Working with geometric forms, Eileen Gray created plush furniture designs in steel and leather. Many Art Deco and Bauhaus architects and designers found inspiration in Grays unique style. Todays artists, too, write extensively about Grays influence. Canadian designer Lindsay Brown has commented on Eileen Gray’s E-1027 house, an astute review with photographs of Grays maison en bord de mer. Brown suggests that Corbusier had something to do with Grays obscurity. Marco Orsinis documentary Gray Matters (2014) examines Grays body of work, making the case that Gray matters as an influence in the design world. The films focus is on Grays architecture and designs, including her modernist house, E-1027, in the south of France and the furnishings of the house for herself and her Romanian lover, the architect Jean Badovici.   The E1027 story is now widely known and taught in architectural schools, as emblematic of the sexual politics of modern architecture, claims reviewer Rowan Moore in The Guardian. A ongoing faithful community of Eileen Gray devotees and like-minded nonconformists stay in touch on Facebook. Learn More: Eileen Gray by Caroline Constant, Phaidon Press, 2000Eileen Gray, Freed From Seclusion by Alice Rawsthorn, The New York Times, February 24, 2013Eileen Grays E1027 – review by Rowan Moore, The Observer, Guardian News and Media, June 29, 2013Eileen Gray: Objects and Furniture Design by Architects Series, 2013Eileen Gray: Her Work and Her World by Jennifer Goff, Irish Academic Press, 2015Eileen Gray: Her Life and Work by Peter Adam, 2010 Sources: Sale 1209 Lot 276, Christies; Eileen Grays E1027 – review by Rowan Moore, The Guardian, June 29, 2013 [accessed September 28, 2014]; National Museum of Ireland - Eileen Gray Exhibition Details at www.museum.ie/en/exhibition/list/eileen-gray-exhibition-details.aspx?gclidCjwKEAjwovytBRCdxtyKqfL5nUISJACaugG1QlwuEClYPsOe_OJUokXAyYDHhBdpv5lpG5rQ5cW8ChoCppvw_wcB; Eileen Gray quotation from London Design Journal [accessed August 3, 2015]

Case Study #2 Example | Topics and Well Written Essays - 1250 words

#2 - Case Study Example Gasoline is most commonly used as a fuel in vehicles which makes it one of the most important commodities in human life today. One of the characteristics of a necessary item is that its price should stay within the affordable limits of the general public, so that they are not deprived from its usage under any circumstances. But, gasoline price is found not to adhere to this rule and had often been subjected to wide variations, a consequence of similar variations in oil prices. The impact of such price movements is more intensely felt in the Western economies where almost every household owns a car. The following diagram is evidence of the wide fluctuations in gasoline prices in USA over five years (2004-2008). In fact, the mean and standard deviations of the gasoline prices, which are 251.38 (cents per gallon) and 62.15, over the five year span being considered, are also evident of wide variations in the same. The present study tries to investigate the causes and effects of wide fluctuations in gasoline prices in context of the US economy. USA being one of the highest GDP earning nation in the world and also the one with the highest per capita income, is a good ground for the study since oil has become more like a mode of daily life for the Americans. Hence, any fluctuations in the price level of the same, will have a widespread impact on the lifestyle of the nationals. The research outcome will help the residents of the country to get more aware of the possible impact of a rising oil price and thus they will be in a position to anticipate beforehand how they might be affected when subjected to such price fluctuations, and thus shield themselves accordingly. The fluctuations in oil prices and hence that of gasoline could be owed to a large proportion of oil being produced in the Middle East nations which, having formed an organization in themselves (OPEC) enjoy almost a monopoly power over the price movements of the

Sowftware design problem Research Paper Example | Topics and Well Written Essays - 1000 words

Sowftware design problem - Research Paper Example The power of computers in such an activity leads to the establishment of numerous software companies, which are engaged in developing a variety of applications. As a safety related system is under development, a safety argument is under preparation that shows why confidence needs to be put in the system’s ability to meet safety requirements. This leads to the question why those requirements demand safe operation. The moment the system and its arguments are acknowledged, the system is set into operation. Faults may still exist in the system or in its maintenance or operational procedures if the safety argument is not complete. If triggered, the faults can lead to a failure. In such a case, an analysis needs to be conducted to distinguish the nature of the failure. It might be random or even systemic, i.e. due to a design fault, which was introduced when the system was being developed or serviced. Failures that arise from systemic faults must be comprehensively analyzed to avoid recurrences (Baah 3). Large projects, for example, Agropoli’s system of public transportation involves qualified personnel in the software development process. Software companies face several issues in the process of software development. These include: possible negligence of the software developer and another involves possible negligence, but adds another party who happens to be the malicious hacker. Other problems include change of rules during development, preservation of existing software, flexibility due to lack of standards as well as behavior of discrete systems. The complexity involved in the process of software development leads to software bugs. Late completion, low quality, lack of reliability and software not satisfying the stated demand are the symptoms of software bugs. In a scenario, for example, the Agropoli’s system of public transportation where the system under development is discovered to have some difficulties during

2,000 word Conflict Analysis and Research Proposal

2,000 word Conflict Analysis and - Research Proposal Example To many, natural resources are a vital resource for development and seems as the sole sure path to poverty reduction and economic growth. The increased awareness of the correlation between natural resources, security, and conflict continues to serve as reinforcement for the perception that natural resources are now a security issue (Bannon and Collier 2003 ). While appreciating that there are other drivers, this proposal suggests a detailed research to establish the interrelationship between distribution of economic resources and conflict. A succinct understanding of this relationship is considered necessary especially when formulating and implementing policies to mitigate the risk of conflict whether within a country or region. Limited knowledge of the correlation has resulted into misaligned policies and strategies that fail to achieve their objectives on prevention of conflicts related to natural resources distribution. The contemporary society is concerned that tension and conflicts continue to persist despite the formulation and implementation of conflict prevention policies in various world regions and countries. Much has been done to combat conflicts although researchers have shown that tensions and threat of violence are still high. An understanding of the correlation between conflicts and various drivers is considered as a vital step towards sustainable conflict prevention strategies and policies (Odhiambo 2011). It is necessary that the society adopt strategies that comprehensively address regional conflicts regardless of the dynamics of the contemporary world. All aspects of life are experiencing fast changes largely because of globalization. This research proposal in an attempt to establish the linkage between natural economic resources and conflicts presents a succinct literature review, research methodology, and possible results in subsequent sections. The literature refers to earlier re search studies to give insight on how different regions and

Challenges of Being an Advocate and Neutral Facilitator Essay Example for Free

Challenges of Being an Advocate and Neutral Facilitator Essay Dual Relationship Challenges A mediator is an impartial third party who meets with two or more people to encourage and facilitate communication in order to reach an agreement or conclusion over a conflict that exists between the two parties. The mediator is not the decision maker. The two parties and not the mediator will make the final decision. It is the legal and ethical job of the mediator to keep all communication confidential unless otherwise specified (The Association of Attorney-Mediators, 2001). The mediator should never choice anyone side or force one party to agree with the other. Because mediators are neutral, their personal beliefs and values can be a challenge. There are legal, moral, and ethical issues that mediators have to tackle when they deal with the parties conflicts. The mediator has to assure that each party is comfortable and know that their issues and thoughts are heard. It is important the mediator remain bias. Personal Perception Mediators and advocates are the vital to the human services field. Their clients depend on the mediator to inform them of their rights. They do not know the laws and the procedures that protect them. That is why mediators and advocates there to assist them. Personal Philosophy and Approach The services that are provided at the Planned Parenthood Agencies, I feel are important. Most soon to be, parents are teen who have no idea on how to tell their parents or guardians that they are expecting. The mediator at Planned Parenthood (the counselor) will be the one that will assist them on informing their parents or guardians and be the neutral party that will help them to determine the next step. Whether it be abortion, adoption or to keep the baby. The mediator is has no personal interest in the family but they do have to accept the decision of the family no matter what their personal beliefs are. Planned Parenthood is trusted health care providers, informed educators, passionate advocates, and a global partner helping similar organizations around the world. Planned Parenthood delivers vital sex education and information to millions of women, men, and young people worldwide (Parenthood) . They are mediators must remain neutral if they really want to help the families through their difficult ordeal because it takes a person who can help the two parties come to a civilized decision about their issues. Conclusion It is important that human service professionals who are mediators and advocates remain neutral when assisting parties with their issues.

The Patriot Act Essay -- essays research papers fc

The Patriot Act. On September 11, 2001 Muslim terrorists instilled with a hatred of the west attacked the United States in a brutal fashion. Planes were hijacked and flown into the World Trade Center in New York. Over three thousand people were killed and the impregnable nation known as America was know scared and vulnerable. Almost immediately the legislature began drafting an act that would make the war on terror and the fight for homeland security a little easier to fight, this would come to be known as the Patriot Act â€Å"PATRIOT† is an acronym for â€Å"Uniting and Strengthening America by providing Appropriate Tools Required to Intercept and Obstruct Terrorism. The Patriot Act allows the government and law enforcement agencies to have certain freedoms that have not been allowed since before the attacks. The most controversial part of the Act is that surveillance guidelines have been relaxed along with investigative guidelines, while no system of checks to safeguard civil liberties are provided (Podesta) Another problem that is somewhat alarming was the quickness and haste with which the act was introduced-less than a week after the attacks. President Bush signed the Act on October 26 with no House, Senate, or conference reports. (Podesta) The Act is an expansion of the Anti Terrorism Act of 2001 (ATA) which was also intended to strengthen America against terrorism. Both acts expand the ability of law enforcement and an intelligence agency, the only difference is that the ATA contained safeguards against violations of constitutional rights. One of the safeguards was known as the â€Å"sunset provision†, which stated that certain sections of the Act expired after a period of time if it was not renewed by congress. Due to the fear and pandemonium our country was suffering the implementation of the Patriot Act commenced without any sort of judicial oversight. This has caused people to be discontent with the violation of their constitutional civil liberties. In the months before September 11, 2001 many ideas and provisions that are found in the Act were already being proposed and debated, especially those relation to electronic surveillance. Podesta states that the topic of broadening electronic surveillance was criticized harshly but after the attacks people chose panic over their misgivings. This is why the act passed so quickly. Podesta warns that many of ... ... an inferno. â€Å"But its my toy† they would complain, and your duty as a parent would be to tell them that trying to hold on to that toy would result in a serious injury to themselves and people around them. Civil liberties will come back to America in the coming years but for now I want my security to be first priority. Works Cited Frieden, Terry. â€Å"Attorney general defends Patriot Act† CNN.Com Apr. 6, 2005 http://edition.cnn.com/2005/POLITICS/04/05/patriot.act Hatch, Orrin G. "Judiciary Statement: 'America After 9/11: Freedom Preserved Or Freedom Lost?'" Before the Senate Committee on the Judiciary. Nov. 18, 2003. http://hatch.senate.gov/index.cfm?FuseAction=PressReleases.View&PressRelease_id=215260 Masci, David. "Civil Liberties in Wartime." The CQ Researcher Online 11.43 (2001). 4 May 2005 http://library.cqpress.com/cqresearcher/cqresrre2001121400. Document ID: cqresrre2001121400. Podesta, John. â€Å"The USA Patriot Act: The Good, the Bad and the Sunset†. Winter, 2002. http://www.epic.org/privacy/terrorism/usapatriot/ The American Civil Liberties Union. "Civil Liberties after 9/11". 2004. http://www.garynull.com/Documents/ACLU/911_Report.htm

Security Council

Security Council The United Nations Security Council (UNSC) is the organ of the United Nations charged with maintaining peace and security among nations. While other organs of the United Nations only make recommendations to member governments, the Security Council has the power to make decisions which member governments must carry out under the United Nations Charter. The decisions of the Council are known as United Nations Security Council Resolutions. The Security Council is made up of 15 member states, consisting of five permanent seats and ten temporary seats.The permanent five are China, France, Russia, the United Kingdom and the United States. These members hold veto power over substantive but not procedural resolutions allowing a permanent member to block adoption but not debate of a resolution unacceptable to it. The ten temporary seats are held for two-year terms with member states voted in by the UN General Assembly on a regional basis. The Presidency of the Security Counci l is rotated alphabetically each month. Members. Security Council members must always be present at UN headquarters in New York so that the Security Council can meet at any time.This requirement of the United Nations Charter was adopted to address a weakness of the League of Nations since that organization was often unable to respond quickly to crises. The role of president of the Security Council involves setting the agenda, presiding at its meetings and overseeing any crisis. It rotates in alphabetical order of the members' names in English. There are two categories of membership in the UN Security Council: Permanent Members and Elected Members. Permanent membersThe Council seated five permanent members who were originally drawn from the victorious powers after World War II: 1. The Republic of China 2. The French Republic 3. The Union of Soviet Socialist Republics 4. The United Kingdom of Great Britain and Northern Ireland   5. The United States of America The five permanent mem bers of the Security Council are the only nations recognized as possessing nuclear weapons under the Nuclear Non-Proliferation Treaty, although it lacks universal validity, as some nuclear nations have not signed the treaty.This nuclear status is not the result of their Security Council membership, though it is sometimes used as a modern-day justification for their continued presence on the body. India, Pakistan, North Korea, and Israel possess nuclear weapons outside of the anti-proliferation framework established by the Treaty. In 2004, four of the five permanent members were also the world's top four weapons exporters when measured by arms value; China was seventh. Each permanent member state has veto powers, which can be used to void any substantive resolution. A single veto from a permanent member outweighs any majority.This is not technically a veto, rather just a â€Å"nay† vote; however a â€Å"nay† vote from a permanent member blocks the passage of the resolut ion in question. Elected members Ten other members are elected by the General Assembly for two-year terms starting on 1 January, with five replaced each year. The members are chosen by regional groups and confirmed by the United Nations General Assembly. The African bloc chooses three members; the Latin America and the Caribbean, Asian, and Western European and Others blocs choose two members each; and the Eastern European bloc chooses one member.Also, one of these members is an Arab country, alternately from the Asian or African bloc. The current (2007) elected members, with the regions they were elected to represent and their Permanent Representatives are: 1. Belgium (Western Europe): Amb. Johan C. Verbeke 2. Republic of the Congo (Africa): Amb. Basile Ikouebe 3. Ghana (Africa): Amb. Nana Effah-Apenteng 4. Indonesia (Asia): Amb. Rezlan Ishar Jenie 5. Italy (Western Europe); Amb. Marcello Spatafora 6. Panama (Latin America and Caribbean): Amb. Ricardo Alberto Arias   7. Peru (Lat in America and Caribbean) – Amb.Oswaldo de Rivero   8. Qatar (Asia, Arab): Amb. Nassir Abdulaziz Al-Nasser 9. Slovakia (Eastern Europe): Amb. Peter Burian 10. South Africa (Africa): Amb. Dumisani Kumalo Veto power Under article 27 of the UN Charter decisions in the 15-member Security Council on all substantive matters—for example, a decision calling for direct measures related to the settlement of a dispute— require the affirmative votes of nine members. A negative vote—a veto—by a permanent member prevents adoption of a proposal, even if it has received the required number of affirmative votes.Abstention is not regarded as a veto despite the wording of the Charter. Since the Security Council's inception, China (ROC/PRC) has used five vetoes; France, 18; Russia/USSR, 122; the United Kingdom, 32; and the United States, 81. The majority of Russian/Soviet vetoes were in the first ten years of the Council's existence. Since 1984, the numbers have bee n: China, two; France, three; Russia/USSR, four; the United Kingdom, 10; and the United States, 43. Procedural matters are not subject to a Security Council veto.This provision is important because it prevents the veto from being used to avoid discussion of an issue. Status of non-members A state that is a member of the UN, but not of the Security Council, may participate in Security Council discussions in matters that the Council agrees that the country's interests are particularly affected. In recent years, the Council has interpreted this loosely, enabling many countries to take part in its discussions or not depending on how they interpret the validity of the country's interest.Non-members are routinely invited to take part when they are parties to disputes being considered by the Council. Role of the Security Council Under Chapter Six of the Charter, â€Å"Pacific Settlement of Disputes†, the Security Council â€Å"may investigate any dispute, or any situation which mig ht lead to international friction or give rise to a dispute†. The Council may â€Å"recommend appropriate procedures or methods of adjustment† if it determines that the situation might endanger international peace and security. These recommendations are not binding on UN members.Under Chapter Seven, the Council has broader power to decide what measures are to be taken in situations involving â€Å"threats to the peace, breaches of the peace, or acts of aggression†. In such situations, the Council is not limited to recommendations but may take action, including the use of armed force â€Å"to maintain or restore international peace and security†. This was the basis for UN armed action in Korea in 1950 during the Korean War and the use of coalition forces in Iraq and Kuwait in 1991. Decisions taken under Chapter Seven, such as economic sanctions, are binding on UN members.The UN's role in international collective security is defined by the UN Charter, which gives the Security Council the power to: * Investigate any situation threatening international peace; * Recommend procedures for peaceful resolution of a dispute; * Call upon other member nations to completely or partially interrupt economic relations as well as sea, air, postal, and radio communications, or to sever diplomatic relations; and * Enforce its decisions militarily, if necessary. The United Nations has helped prevent many outbreaks of international violence from growing into wider conflicts.It has opened the way to negotiated settlements through its service as a center of debate and negotiation, as well as through UN-sponsored fact-finding missions, mediators, and truce observers. UN Peacekeeping forces, comprised of troops and equipment supplied by member nations, have usually been able to limit or prevent conflict, although sometimes not. Some conflicts, however, have proven to be beyond the capacity of the UN to influence. Key to the success of UN peacekeeping efforts is the willingness of the parties to a conflict to come to terms peacefully through a viable political process.

Antony and Cleopatra Essay

Explore the presentation and effects of love in Antony and Cleopatra Antony and Cleopatra is Shakespeare’s peculiarly fluid and intimate historical retelling of the love tale of the Roman soldier, Mark Antony, and the Egyptian queen, Cleopatra. The male protagonist, Antony, is a noble Roman soldier. That being so Shakespeare introduces him as having many cultural personality traits which in this play are affected, alongside with his judgement, by the love he feels for Cleopatra. From the outset of the play, the audience can see that Antony’s judgment has been affected by love. This can be observed from the people in Antony’s company. While it is obvious they regard him as a powerful figure they also disapprove of his relationship with Cleopatra. The audience can see this from Philo’s description of Antony’s â€Å"dotage† that â€Å"O’erflows the measure† (1, 1, 2)1. This shows that his obsession with Cleopatra surpasses a sensible level. Philo says that Antony’s heart has â€Å"become the bellows and the fan/ To cool a gypsy’s lust†. (1, 1, 7-10)2 This shows that some of his former greatness has gone as he has been degraded to serving, what others see as a â€Å"gypsy†. In addition to this the word â€Å"gypsy† also reinforces the Romans disapproval of their relationship as â€Å"gypsy† would give the audience connotations of a promiscuous woman. However moments before this Antony is described to have â€Å"goodly eyes† (1, 1, 2)3 which â€Å"glowed like plated Mars† (1, 1, 4)4. Philo’s reference to â€Å"Mars† the powerful Roman God of war, presents Antony as a powerful, invulnerable God-like being. However this is a demonstration of hyperbole as the reader knows that Antony, no matter how magnificent, is still a fragile and breakable mortal. This use of hyperbole adds humor to the play as the reader identifies the exaggeration and knows that Antony is mortal. This description enables us to see the vivid change in Antony’s judgement. As the play progresses the audience can further observe the deterioration of Antony’s greatness mainly because of awful decisions made by his affected judgement. This mainly happens because he struggles with the choice of whether to devote himself to a life of work, or a life of love. As a powerful Roman military leader and one of the three Roman rulers Antony should have extremely strong work ethics and ideologies, which in turn means any decisions he makes should favour work and responsibility. However this is not the case and his judgement is often affected by his feeling for Cleopatra. In turn this dramatically affects his actions, which contradicts with his ethics of work and responsibility: â€Å"Let Rome in Tiber melt, and the wide arch of the ranged empire fall† (1, 1, 33-4)5. Antony expresses his love for Cleopatra by saying he does not care if the Roman Empire falls. This shows the height of Antony’s love for her and the great deal that she has affected his judgement. This is more so as although this comment rejects Rome it also shows its greatness. As Antony is one of three rulers of Rome it should be his primary concern to uphold the Roman Empire rather than dismissing it for love. In addition to this Antony describes the empire as having a â€Å"wide arch† this metaphor illustrates to the audience that he believes that the Roman Empire is strong and will remain strong without him. Thus he can have a more pleasurable and relaxed lifetime. This quotation is also suggestive of Antony’s highly regarded position in the triumvirate. This is reveled due to Shakespeare’s use of the literary technique of iambic pentameter. As it is very complex to write in it enhances the importance of his speech, this is done primarily because he is stating his passion for Cleopatra which he believes is more important than anything else. During Act 3 Antony catches Thidias kissing Cleopatra’s hand. His jealousy enrages him and he commands his men to â€Å"Take hence this Jack and whip him† (3, 13, 94)6. This is less noble as he displays irrational behavior and angry which are seen as Egyptian traits rather than Roman cultural traits, as Romans are precise, measurable and rational. His treatment of Thidias can be seen as an Egyptian trait mainly because it recalls Cleopatra’s similar treatment to the messenger in Act 2 scene 5 as she also says: â€Å"Thou shall be whipped† (2, 5, 65)7. This again shows irrationality due to love, which both the lovers share. This parallel implies a similarity in their passionate temperament that can be provoked beyond self control. In turn this shows their height of passion as they both are envious and irrationally jealous, which displays the intensity of their love. In addition to this the lack of self control demonstrated by Antony shows his affect of judgment as Romans see self control as an act of responsibly, which is held just as high as their ethics of work. Despite Antony’s less than accurate judgment in previous scenes he is still a Roman at heart and shows certain aspects which benefits Rome and the notion of work. Antony experiences a major emotional struggle when he marries Caesar’s sister Octavia. Antony participates in the marriage for political reasons hoping to cement himself to his responsibilities. However, he was still caught in a struggle between Rome and Egypt.

How to Write Press Releases With 21 Examples and 7 Templates

How to Write Press Releases With 21 Examples and 7 Templates Every marketer should know how to write an effective press release. Theyre essential for ensuring the media and public know your latest news. Plus, they can be cost-effective. Aside from paid distribution, they only cost your time to write. However, you need to know how to write them well. Journalists are extremely busy and only respond to the best pitches they receive. If you send something sub-par, it will get deleted. Fortunately, if you spend the time to get it right, you can tilt the odds in your favor. In this post, youll learn: How to identify newsworthy angles people care about. Every good news story should have a hook. The best way to write and format press releases for easy readability. Learn how to do it right the first time, every time. What to do to make sure your release gets read (and drives results). Stay out of the trash folder and make a real impact on your business. Plus, youll find several templates and examples to follow. By the time youre done, youll know exactly how to get your organization the attention it deserves. How to Write the Best Press Releases With 7 Templates and 21 Examples Table of Contents: Why Should My Business Send Press Releases? When Should I Send a Press Release? What Should a Press Release Include? Where Can I Find Free Press Release Templates? Example of a Press Release Outline Five Visual Press Release Examples Five Basic PR Writing Tips Formatting Steps Distribution Tactics Where Should You Send Your Press Releases?This is How to Write the Best Press Releases With 7 Templates and 5 Examples Get Your Free Press Release Template Dont write releases from scratch! Instead, use this free template to make sure you nail the formatting every time. Plus, snag Press Release Template (Word): Take the hassle out of writing and formatting press releases with this simple template. Press Release Checklist: Make sure each release you deliver is up to par before hitting Send. Press Release Pitch Template: When you send a press release, you might also need to send a pitch email. Use this template for that. All of which will help you format and create killer press releases quickly and efficiently. Write better press releases with these free templates: ... and Browse 21 More Press Releases Samples and Examples Sometimes it's easier to replicate success when you have examples to follow. Here's a selection of press releases curated from around the web: Apple: "Apple Adds Earth Day Donations to Trade-in and Recycling Program Associated Press: AP and Red Bull Media Collaborate to Provide Premium Sports, Music, and Lifestyle Content Starbucks: Veterans, Caregivers Find New Direction At Dog Tag Bakery Fender: Fender Celebrates 60 Years of Jazzmaster Innovation Modcloth: Modcloth Breaks Up With Black Friday Vans: Vans Partners With Positive Vibe Warriors Foundation to Help Educate Youth Communities Around the World Amazon: Buckle Up, Prime Members: Amazon Launches In-Car Delivery Barkbox: New Barkbox Study Finds That Humans Lean On Their Pups to Get Through the Holidays Target: Ten Emerging Beauty Brands Kick Off This Year's Target Takeoff Accelerator Program in Minneapolis New York Public Library: The New York Public Library Announces 2018 Young Lions Fiction Award Finalists Microsoft: Microsoft Build Highlights New Opportunity For Developers, at the Edge and in the Cloud   Adobe: Adobe Launches Spark With Premium Features For Every Student, Free of Charge Major League Baseball: MLB Announces 'Honorary Bat Girls' For All 30 MLB Clubs in Advance of Mother's Day Salesforce: Dropbox and Salesforce Announce Strategic Partnership Home Depot: The Home Depot to Hire 1,000 Technology Professionals NBC Universal: NBC's Breakout Summer Sensation 'World of Dance' Glides to a Season 3 Renewal Twitter: Q1 2018 Letter to Shareholders United Way: United Way Helped More Than 2 Million Youth Prepare For College, Work, Life Electronic Arts: EA and Maxis Invite Players to Play with Life in The Sims Mobile Wistia: Wistia Launches Soapbox to Make Professional Communications Easy with Video Canva: Canva Raises $40M Round to Earn Unicorn Title What is a Press Release, Anyway? News releases are usually one or two-page documents that share breaking news with the public. They're typically read by journalists, but sometimes general audiences might stumble upon them, too. Typically, they emulate a news article format, using the reverse pyramid to place the most important information first. Why Should My Business Send Press Releases? Organizations of all sizes use press releases to achieve all sorts of goals.  Some common objectives include: To get media coverage. This would be when your company releases a new product or feature. To build your brand’s reputation. Maybe you’re re-launching your brand image and want more people to know. To manage a crisis. When things go wrong, it's often beneficial to break the story yourself first. To build back links from trusted media sites. This could be when you publish a new e-book, report or blog and you want a reputable source to link back to the information. As a cost-effective way to market your organization.  A well-written press release can help garner public attention due to news coverage. What kind of results can old-fashioned PR get (without spending a lot of money)? Watch this video to learn: This slide deck from Raven is also useful for silencing any doubters: DID YOU KNOW: With 's robust email integrations, you can plan and deliver every press release on one marketing calendar? Schedule a demo or start a free trial. When Should I Send a Press Release? Any time you have something newsworthy to share. This includes: Breaking news announcements: News outlets want to be first to cover news when it breaks. So, lend them a helping hand. Product launches: New products often make for good news pieces. Events: These can offer reporters something timely and interesting to share with their audiences. Partnerships: If you team up with another interesting company, the news may want to know. Sharing research: Unique data and original insights are always interesting. Awards: Don't be afraid to talk yourself up (a little bit). Hiring new executives: At larger organizations, this can be considered important news. Crisis management: When something bad happens, it's best to get in front of it (before someone else does). Make sure you have something your audience (and the media's audience) will care about. This will dramatically increase the odds that your release will earn coverage. When should you consider sending a press release? Get the answer here: What Information and Content Should a Release Include? Here’s what you should include in your press releases: Headline:  Be sure to make it clear why your story is interesting and important. Press Contact: How can the media get in touch with you? City, State, Location: Where are you, and where is your news happening? Body copy:  Order information by level of importance. Boiler Plate: What's your organization all about? Here's how to craft the perfect press release: What is the Best Way to Format Your Press Release? Press releases generally follow a familiar format. By keeping your formatting consistent, reporters will always know where to look, for which information. So, what does a formatted press release look like? Looking for a more simple press release outline you can format yourself? Copy and paste this outline into any word processor: For Immediate Release Name of Press Contact: Date: Phone: Email: [INSERT HEADLINE] Summary Bullet Point One Summary Bullet Point Two Summary Bullet Point Three [CITY], [STATE] - Introductory Paragraph [QUOTE] [Second Paragraph] [Third Paragraph] [QUOTE] Closing Paragraph [BOILERPLATE] Write crisp and clear press releases with this copy-and-paste outline: Five Different Types of Releases (And Why They Work) If you’re stuck with a bit of writer’s block here are five press release examples to help inspire you. 1. Apple Product Launch Press Release: Why This Works: Apple goes in depth describing the new model of the iMac. They highlight the different features of the product and point out the improvements. They include images that highlight the new design of their product. 2. Thrill of the Hunt Event Press Release Example: Why This Works: All the details of the event in the introduction. Heather Piper's quote matches the overall tone of the press release. The website is posted throughout, making it easy to find. News Release Example From CNN Why This Works: The title explains what’s happening. It explains the when the event will begin and end as well as what is supposed to happen throughout the night. It’s short and concise. New Hire Press Release From EverBlue Training Why This Works: The name and title of the new hire are in the headline. It contains a quote from the new hire. It explains the new duties and jobs that the new hire will take on. Research Press Release Example from The Hormel Institute Why This Works: It includes the research team that discovered the breakthrough. It explains the background of the research and how it got started. It also explains what disease the research is helping cure. Five Basic Press Release Writing Tips and Best Practices Now that you’ve got a solid template to follow here are five tips to help you create a valid press release. 1. Think Like A Journalist If you’re writing a press release to send to a journalist you need to think (and write) like a journalist. You need to be able to pitch a story that captures the attention of the journalist you’re pitching to. Some tips to keep in mind: Make the information they need easy to find.  Don’t bury the lead for your reader. Tell them upfront what the purpose of your press release is. Keep your press release short and sweet. Your journalist is busy, don’t waste their time with fluff. Don’t overdo it.  Everyone’s organization has the best event, the best new product the best whatever it happens to be. Just don’t start your press releases with that kind of clichà ©s. Recommended Reading: How to Write Like a Journalist to Be a Better Marketing Storyteller 2. Make Sure Your Story Has Value to a Publication’s Audience If you’re a software company sending a press release to a publication that writes about pick up trucks, why would they run a story about your organization? When determining where to pitch your story, ensure that: Their readership or viewership aligns with your target audience. Do both your audiences care about the same things? Their coverage area aligns with your product or service. Will the publication care about your company? You can do this by reading a few issues of a physical publication, or by spending some time on their website. 3. Follow the Inverted Pyramid This format entails putting your most important information first. Follow this visual guide: 4. Include Useful Quotes One of the most critical parts of your press release is including a quote that writers will be able to pull and use in their own story. Remember, reporters, and writers, are already super busy. The more work that you create for them, the less chance they will have of covering your story. Here's a basic example from Bobcat Company: The quote at the end is clear, and can easily be copied and pasted into a reporter's news coverage. 5. Eliminate Fluff Press releases should always be short and to the point. Reporters and editors are busy people. 6. Follow AP Style Journalists follow AP style, and you should, too. This will make your information easier for them to use. Visit APStyleBook.com  to buy a physical copy or digital subscription, and make sure your writing conforms to this common standard. Writing a Press Release in 7 Simple Steps Now you're ready to buckle down and write your release. Follow this process to get the job done. 1. Find Your Angle Every good news story has an angle. An angle is the perspective your story will take. Some common angles are: Local impact. How is your story impacting the local community? Conflict. Is your press release giving another side to a conflict? Progress. Is your press release highlighting progress made towards a certain problem? Drama. Does your press release evoking an emotional response for readers? When constructing your angle, remember the 5 W's: Who is this story about? What is happening? Where is it going on? When will it occur? Why is it important? Try following this template: [WHO: COMPANY] today announced it will [WHAT] at [WHERE] on [WHEN]. The [EVENT/ANNOUNCEMENT] will provide [BENEFIT] for [AUDIENCE]. Writing a press release? Make sure that your angle is well defined.2. Write Your Headline Your headline should grab the attention of your audience. That could include a reporter, editor, business partner, or a general audience. For headline writing help, use  Ã¢â‚¬â„¢s Headline Analyzer. Recommended Reading: How to Write Emotional Headlines That Get More Shares 3. Write Your Lede The lead of your press release is the first paragraph that appears underneath your summary bullet points. The most critical information should be in this first paragraph, including: An angle or a hook. This is what will get your audience interested. The 5 W's (as many as are relevant). It's an old school journalism best practice, but it'll make sure your release is informative. A reason for a reporter or editor to care. They get lots of pitches every day. Put them first, and only send something they will be interested in. Here is an example from Doctors Without Borders: This lede includes each of the following: A clear explanation of the 5 Ws. The who (Doctors Without Borders), what (an awareness campaign), when (International Chagas Disease Day), where (Latin America), and why (severe public health issue) are laid out in a logical progression. A hook. Typically, when one hears the phrase "big heart," we think of something positive. However, this campaign uses this turn of phrase to explain the dangers of Chagas disease (heart issues). A reason to care. It's a major health concern, affecting more than 6 million people globally. That certainly sounds relevant. This is a perfect example to emulate when writing ledes for your own releases. Every good press release should have a strong lede. Here's how to write yours:4. Write 2 - 5 Strong Body Paragraphs With Supporting Details The next several paragraphs should tell the complete story (in a concise way). The most important supporting details should be included. Each paragraph should be concise, ideally keeping your release under a page. Recommended Reading: 40 Content Writing Tips to Make You a Better Marketer Now 5. Include Quotes Your best bet is to write the quotes yourself then send them to the subject you’re quoting for approval. Quotes don’t have to be complicated. In fact, there are three things you can do to ensure that you have the perfect quote in your press release: What purpose does this quote serve? Is it helping tell the story of your press release? Sound like the person you’re writing the quote for. Don’t use big elegant words if the person you’re writing your quote for doesn’t. Always attribute your quotes. Tell them who is saying what and why. Think about the style and language that your subject would use and once you have two or three potential quotes written, send it to them for feedback. 6. Include Contact Information The people reading your press release need to know who to contact for more information. Include the following information: Point of contact: This should be a name and job title for who to reach. Email address: Give them the best one to reach the preferred point of contact. Phone number: In case they'd like to call, rather than email. You might also include a mailing address. 7. Include Your Boilerplate Copy According to PRowl Public Relations,  a boilerplate is: â€Å"A boilerplate is usually found at the end of a press release, and briefly describes the company or organization related above. The short paragraph consisting of just a few sentences concisely explains the company or organization.† The boilerplate should appear on every release you send. Include the following information: The name of your organization Your mission statement. Founding dates. Company size. A brief statement on what your organization is doing today to fulfill the ideas in your mission statement. Here are a few  of examples: Apple Boiler Plate Example: Apple  revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, Mac, Apple Watch, and Apple TV. Apple’s four software platforms - iOS, macOS, watchOS and tvOS - provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay and iCloud. Apple’s more than 100,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it. Target Boiler Plate Example: Minneapolis-based Target Corporation  (NYSE: TGT) serves guests at 1,834 stores and at Target.com. Since 1946, Target has given 5 percent of its profit to communities, which today equals millions of dollars a week. For more information, visit Target.com/Pressroom. For a behind-the-scenes look at Target, visit Target.com/abullseyeview or follow @TargetNews on Twitter. Theatre B Boiler Plate Example: The purpose of Theatre B  is to invigorate civic conversation through intimate and transformative story-telling. Since 2003, the Ensemble and guest artists of Theatre B have brought to life a wide variety of the latest award winning plays and bold new works. Theatre B prides itself on removing barriers between actor and audience, creatively using space and intimate storytelling to intensify the audience experience. Theatre B productions are timely and relevant, inspiring a sense of community, engaging conversation, and prompting viewers to contemplate the stories long after they have left the theatre. When Should You Send Your Press Releases? Sending your press release at the right time is crucial to help get the release you wrote the maximum amount of exposure. The most important stories get sent early in the week, while stories companies want buried usually goes out on a Friday afternoon (don't do this). Editors typically assign stories early in the week, so aim for Tuesday, beating the Monday rush while still getting in front of them at a good time: Recommended Reading: How to Write White Papers People Actually Want to Read How Should You Distribute Your Press Releases? You've now written a perfect press release. Now, it's time to make sure it gets read. This will most likely entail: Pitching your story directly to a few carefully selected editors. Editors like having exclusives. If your story is perfect for one particular publication, consider offering it to them alone. Blasting it out using a wire services. This way, it can get picked up by tons of different outlets. Or, you might do both. Services such as Cision make it easy to find reporters and deliver press releases en masse. If you don't have the budget for Cision, consider building your own database of reporters and editors manually. This can be something as simple as a spreadsheet. How to Write Press Releases With 21 Examples and 7 Templates Every marketer should know how to write an effective press release. Theyre essential for ensuring the media and public know your latest news. Plus, they can be cost-effective. Aside from paid distribution, they only cost your time to write. However, you need to know how to write them well. Journalists are extremely busy and only respond to the best pitches they receive. If you send something sub-par, it will get deleted. Fortunately, if you spend the time to get it right, you can tilt the odds in your favor. In this post, youll learn: How to identify newsworthy angles people care about. Every good news story should have a hook. The best way to write and format press releases for easy readability. Learn how to do it right the first time, every time. What to do to make sure your release gets read (and drives results). Stay out of the trash folder and make a real impact on your business. Plus, youll find several templates and examples to follow. By the time youre done, youll know exactly how to get your organization the attention it deserves. How to Write the Best Press Releases With 7 Templates and 21 Examples Table of Contents: Why Should My Business Send Press Releases? When Should I Send a Press Release? What Should a Press Release Include? Where Can I Find Free Press Release Templates? Example of a Press Release Outline Five Visual Press Release Examples Five Basic PR Writing Tips Formatting Steps Distribution Tactics Where Should You Send Your Press Releases?This is How to Write the Best Press Releases With 7 Templates and 5 Examples Get Your Free Press Release Template Dont write releases from scratch! Instead, use this free template to make sure you nail the formatting every time. Plus, snag Press Release Template (Word): Take the hassle out of writing and formatting press releases with this simple template. Press Release Checklist: Make sure each release you deliver is up to par before hitting Send. Press Release Pitch Template: When you send a press release, you might also need to send a pitch email. Use this template for that. All of which will help you format and create killer press releases quickly and efficiently. Write better press releases with these free templates: ... and Browse 21 More Press Releases Samples and Examples Sometimes it's easier to replicate success when you have examples to follow. Here's a selection of press releases curated from around the web: Apple: "Apple Adds Earth Day Donations to Trade-in and Recycling Program Associated Press: AP and Red Bull Media Collaborate to Provide Premium Sports, Music, and Lifestyle Content Starbucks: Veterans, Caregivers Find New Direction At Dog Tag Bakery Fender: Fender Celebrates 60 Years of Jazzmaster Innovation Modcloth: Modcloth Breaks Up With Black Friday Vans: Vans Partners With Positive Vibe Warriors Foundation to Help Educate Youth Communities Around the World Amazon: Buckle Up, Prime Members: Amazon Launches In-Car Delivery Barkbox: New Barkbox Study Finds That Humans Lean On Their Pups to Get Through the Holidays Target: Ten Emerging Beauty Brands Kick Off This Year's Target Takeoff Accelerator Program in Minneapolis New York Public Library: The New York Public Library Announces 2018 Young Lions Fiction Award Finalists Microsoft: Microsoft Build Highlights New Opportunity For Developers, at the Edge and in the Cloud   Adobe: Adobe Launches Spark With Premium Features For Every Student, Free of Charge Major League Baseball: MLB Announces 'Honorary Bat Girls' For All 30 MLB Clubs in Advance of Mother's Day Salesforce: Dropbox and Salesforce Announce Strategic Partnership Home Depot: The Home Depot to Hire 1,000 Technology Professionals NBC Universal: NBC's Breakout Summer Sensation 'World of Dance' Glides to a Season 3 Renewal Twitter: Q1 2018 Letter to Shareholders United Way: United Way Helped More Than 2 Million Youth Prepare For College, Work, Life Electronic Arts: EA and Maxis Invite Players to Play with Life in The Sims Mobile Wistia: Wistia Launches Soapbox to Make Professional Communications Easy with Video Canva: Canva Raises $40M Round to Earn Unicorn Title What is a Press Release, Anyway? News releases are usually one or two-page documents that share breaking news with the public. They're typically read by journalists, but sometimes general audiences might stumble upon them, too. Typically, they emulate a news article format, using the reverse pyramid to place the most important information first. Why Should My Business Send Press Releases? Organizations of all sizes use press releases to achieve all sorts of goals.  Some common objectives include: To get media coverage. This would be when your company releases a new product or feature. To build your brand’s reputation. Maybe you’re re-launching your brand image and want more people to know. To manage a crisis. When things go wrong, it's often beneficial to break the story yourself first. To build back links from trusted media sites. This could be when you publish a new e-book, report or blog and you want a reputable source to link back to the information. As a cost-effective way to market your organization.  A well-written press release can help garner public attention due to news coverage. What kind of results can old-fashioned PR get (without spending a lot of money)? Watch this video to learn: This slide deck from Raven is also useful for silencing any doubters: DID YOU KNOW: With 's robust email integrations, you can plan and deliver every press release on one marketing calendar? Schedule a demo or start a free trial. When Should I Send a Press Release? Any time you have something newsworthy to share. This includes: Breaking news announcements: News outlets want to be first to cover news when it breaks. So, lend them a helping hand. Product launches: New products often make for good news pieces. Events: These can offer reporters something timely and interesting to share with their audiences. Partnerships: If you team up with another interesting company, the news may want to know. Sharing research: Unique data and original insights are always interesting. Awards: Don't be afraid to talk yourself up (a little bit). Hiring new executives: At larger organizations, this can be considered important news. Crisis management: When something bad happens, it's best to get in front of it (before someone else does). Make sure you have something your audience (and the media's audience) will care about. This will dramatically increase the odds that your release will earn coverage. When should you consider sending a press release? Get the answer here: What Information and Content Should a Release Include? Here’s what you should include in your press releases: Headline:  Be sure to make it clear why your story is interesting and important. Press Contact: How can the media get in touch with you? City, State, Location: Where are you, and where is your news happening? Body copy:  Order information by level of importance. Boiler Plate: What's your organization all about? Here's how to craft the perfect press release: What is the Best Way to Format Your Press Release? Press releases generally follow a familiar format. By keeping your formatting consistent, reporters will always know where to look, for which information. So, what does a formatted press release look like? Looking for a more simple press release outline you can format yourself? Copy and paste this outline into any word processor: For Immediate Release Name of Press Contact: Date: Phone: Email: [INSERT HEADLINE] Summary Bullet Point One Summary Bullet Point Two Summary Bullet Point Three [CITY], [STATE] - Introductory Paragraph [QUOTE] [Second Paragraph] [Third Paragraph] [QUOTE] Closing Paragraph [BOILERPLATE] Write crisp and clear press releases with this copy-and-paste outline: Five Different Types of Releases (And Why They Work) If you’re stuck with a bit of writer’s block here are five press release examples to help inspire you. 1. Apple Product Launch Press Release: Why This Works: Apple goes in depth describing the new model of the iMac. They highlight the different features of the product and point out the improvements. They include images that highlight the new design of their product. 2. Thrill of the Hunt Event Press Release Example: Why This Works: All the details of the event in the introduction. Heather Piper's quote matches the overall tone of the press release. The website is posted throughout, making it easy to find. News Release Example From CNN Why This Works: The title explains what’s happening. It explains the when the event will begin and end as well as what is supposed to happen throughout the night. It’s short and concise. New Hire Press Release From EverBlue Training Why This Works: The name and title of the new hire are in the headline. It contains a quote from the new hire. It explains the new duties and jobs that the new hire will take on. Research Press Release Example from The Hormel Institute Why This Works: It includes the research team that discovered the breakthrough. It explains the background of the research and how it got started. It also explains what disease the research is helping cure. Five Basic Press Release Writing Tips and Best Practices Now that you’ve got a solid template to follow here are five tips to help you create a valid press release. 1. Think Like A Journalist If you’re writing a press release to send to a journalist you need to think (and write) like a journalist. You need to be able to pitch a story that captures the attention of the journalist you’re pitching to. Some tips to keep in mind: Make the information they need easy to find.  Don’t bury the lead for your reader. Tell them upfront what the purpose of your press release is. Keep your press release short and sweet. Your journalist is busy, don’t waste their time with fluff. Don’t overdo it.  Everyone’s organization has the best event, the best new product the best whatever it happens to be. Just don’t start your press releases with that kind of clichà ©s. Recommended Reading: How to Write Like a Journalist to Be a Better Marketing Storyteller 2. Make Sure Your Story Has Value to a Publication’s Audience If you’re a software company sending a press release to a publication that writes about pick up trucks, why would they run a story about your organization? When determining where to pitch your story, ensure that: Their readership or viewership aligns with your target audience. Do both your audiences care about the same things? Their coverage area aligns with your product or service. Will the publication care about your company? You can do this by reading a few issues of a physical publication, or by spending some time on their website. 3. Follow the Inverted Pyramid This format entails putting your most important information first. Follow this visual guide: 4. Include Useful Quotes One of the most critical parts of your press release is including a quote that writers will be able to pull and use in their own story. Remember, reporters, and writers, are already super busy. The more work that you create for them, the less chance they will have of covering your story. Here's a basic example from Bobcat Company: The quote at the end is clear, and can easily be copied and pasted into a reporter's news coverage. 5. Eliminate Fluff Press releases should always be short and to the point. Reporters and editors are busy people. 6. Follow AP Style Journalists follow AP style, and you should, too. This will make your information easier for them to use. Visit APStyleBook.com  to buy a physical copy or digital subscription, and make sure your writing conforms to this common standard. Writing a Press Release in 7 Simple Steps Now you're ready to buckle down and write your release. Follow this process to get the job done. 1. Find Your Angle Every good news story has an angle. An angle is the perspective your story will take. Some common angles are: Local impact. How is your story impacting the local community? Conflict. Is your press release giving another side to a conflict? Progress. Is your press release highlighting progress made towards a certain problem? Drama. Does your press release evoking an emotional response for readers? When constructing your angle, remember the 5 W's: Who is this story about? What is happening? Where is it going on? When will it occur? Why is it important? Try following this template: [WHO: COMPANY] today announced it will [WHAT] at [WHERE] on [WHEN]. The [EVENT/ANNOUNCEMENT] will provide [BENEFIT] for [AUDIENCE]. Writing a press release? Make sure that your angle is well defined.2. Write Your Headline Your headline should grab the attention of your audience. That could include a reporter, editor, business partner, or a general audience. For headline writing help, use  Ã¢â‚¬â„¢s Headline Analyzer. Recommended Reading: How to Write Emotional Headlines That Get More Shares 3. Write Your Lede The lead of your press release is the first paragraph that appears underneath your summary bullet points. The most critical information should be in this first paragraph, including: An angle or a hook. This is what will get your audience interested. The 5 W's (as many as are relevant). It's an old school journalism best practice, but it'll make sure your release is informative. A reason for a reporter or editor to care. They get lots of pitches every day. Put them first, and only send something they will be interested in. Here is an example from Doctors Without Borders: This lede includes each of the following: A clear explanation of the 5 Ws. The who (Doctors Without Borders), what (an awareness campaign), when (International Chagas Disease Day), where (Latin America), and why (severe public health issue) are laid out in a logical progression. A hook. Typically, when one hears the phrase "big heart," we think of something positive. However, this campaign uses this turn of phrase to explain the dangers of Chagas disease (heart issues). A reason to care. It's a major health concern, affecting more than 6 million people globally. That certainly sounds relevant. This is a perfect example to emulate when writing ledes for your own releases. Every good press release should have a strong lede. Here's how to write yours:4. Write 2 - 5 Strong Body Paragraphs With Supporting Details The next several paragraphs should tell the complete story (in a concise way). The most important supporting details should be included. Each paragraph should be concise, ideally keeping your release under a page. Recommended Reading: 40 Content Writing Tips to Make You a Better Marketer Now 5. Include Quotes Your best bet is to write the quotes yourself then send them to the subject you’re quoting for approval. Quotes don’t have to be complicated. In fact, there are three things you can do to ensure that you have the perfect quote in your press release: What purpose does this quote serve? Is it helping tell the story of your press release? Sound like the person you’re writing the quote for. Don’t use big elegant words if the person you’re writing your quote for doesn’t. Always attribute your quotes. Tell them who is saying what and why. Think about the style and language that your subject would use and once you have two or three potential quotes written, send it to them for feedback. 6. Include Contact Information The people reading your press release need to know who to contact for more information. Include the following information: Point of contact: This should be a name and job title for who to reach. Email address: Give them the best one to reach the preferred point of contact. Phone number: In case they'd like to call, rather than email. You might also include a mailing address. 7. Include Your Boilerplate Copy According to PRowl Public Relations,  a boilerplate is: â€Å"A boilerplate is usually found at the end of a press release, and briefly describes the company or organization related above. The short paragraph consisting of just a few sentences concisely explains the company or organization.† The boilerplate should appear on every release you send. Include the following information: The name of your organization Your mission statement. Founding dates. Company size. A brief statement on what your organization is doing today to fulfill the ideas in your mission statement. Here are a few  of examples: Apple Boiler Plate Example: Apple  revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, Mac, Apple Watch, and Apple TV. Apple’s four software platforms - iOS, macOS, watchOS and tvOS - provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay and iCloud. Apple’s more than 100,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it. Target Boiler Plate Example: Minneapolis-based Target Corporation  (NYSE: TGT) serves guests at 1,834 stores and at Target.com. Since 1946, Target has given 5 percent of its profit to communities, which today equals millions of dollars a week. For more information, visit Target.com/Pressroom. For a behind-the-scenes look at Target, visit Target.com/abullseyeview or follow @TargetNews on Twitter. Theatre B Boiler Plate Example: The purpose of Theatre B  is to invigorate civic conversation through intimate and transformative story-telling. Since 2003, the Ensemble and guest artists of Theatre B have brought to life a wide variety of the latest award winning plays and bold new works. Theatre B prides itself on removing barriers between actor and audience, creatively using space and intimate storytelling to intensify the audience experience. Theatre B productions are timely and relevant, inspiring a sense of community, engaging conversation, and prompting viewers to contemplate the stories long after they have left the theatre. When Should You Send Your Press Releases? Sending your press release at the right time is crucial to help get the release you wrote the maximum amount of exposure. The most important stories get sent early in the week, while stories companies want buried usually goes out on a Friday afternoon (don't do this). Editors typically assign stories early in the week, so aim for Tuesday, beating the Monday rush while still getting in front of them at a good time: Recommended Reading: How to Write White Papers People Actually Want to Read How Should You Distribute Your Press Releases? You've now written a perfect press release. Now, it's time to make sure it gets read. This will most likely entail: Pitching your story directly to a few carefully selected editors. Editors like having exclusives. If your story is perfect for one particular publication, consider offering it to them alone. Blasting it out using a wire services. This way, it can get picked up by tons of different outlets. Or, you might do both. Services such as Cision make it easy to find reporters and deliver press releases en masse. If you don't have the budget for Cision, consider building your own database of reporters and editors manually. This can be something as simple as a spreadsheet. How to Write Press Releases With 21 Examples and 7 Templates Every marketer should know how to write an effective press release. Theyre essential for ensuring the media and public know your latest news. Plus, they can be cost-effective. Aside from paid distribution, they only cost your time to write. However, you need to know how to write them well. Journalists are extremely busy and only respond to the best pitches they receive. If you send something sub-par, it will get deleted. Fortunately, if you spend the time to get it right, you can tilt the odds in your favor. In this post, youll learn: How to identify newsworthy angles people care about. Every good news story should have a hook. The best way to write and format press releases for easy readability. Learn how to do it right the first time, every time. What to do to make sure your release gets read (and drives results). Stay out of the trash folder and make a real impact on your business. Plus, youll find several templates and examples to follow. By the time youre done, youll know exactly how to get your organization the attention it deserves. How to Write the Best Press Releases With 7 Templates and 21 Examples Table of Contents: Why Should My Business Send Press Releases? When Should I Send a Press Release? What Should a Press Release Include? Where Can I Find Free Press Release Templates? Example of a Press Release Outline Five Visual Press Release Examples Five Basic PR Writing Tips Formatting Steps Distribution Tactics Where Should You Send Your Press Releases?This is How to Write the Best Press Releases With 7 Templates and 5 Examples Get Your Free Press Release Template Dont write releases from scratch! Instead, use this free template to make sure you nail the formatting every time. Plus, snag Press Release Template (Word): Take the hassle out of writing and formatting press releases with this simple template. Press Release Checklist: Make sure each release you deliver is up to par before hitting Send. Press Release Pitch Template: When you send a press release, you might also need to send a pitch email. Use this template for that. All of which will help you format and create killer press releases quickly and efficiently. Write better press releases with these free templates: ... and Browse 21 More Press Releases Samples and Examples Sometimes it's easier to replicate success when you have examples to follow. Here's a selection of press releases curated from around the web: Apple: "Apple Adds Earth Day Donations to Trade-in and Recycling Program Associated Press: AP and Red Bull Media Collaborate to Provide Premium Sports, Music, and Lifestyle Content Starbucks: Veterans, Caregivers Find New Direction At Dog Tag Bakery Fender: Fender Celebrates 60 Years of Jazzmaster Innovation Modcloth: Modcloth Breaks Up With Black Friday Vans: Vans Partners With Positive Vibe Warriors Foundation to Help Educate Youth Communities Around the World Amazon: Buckle Up, Prime Members: Amazon Launches In-Car Delivery Barkbox: New Barkbox Study Finds That Humans Lean On Their Pups to Get Through the Holidays Target: Ten Emerging Beauty Brands Kick Off This Year's Target Takeoff Accelerator Program in Minneapolis New York Public Library: The New York Public Library Announces 2018 Young Lions Fiction Award Finalists Microsoft: Microsoft Build Highlights New Opportunity For Developers, at the Edge and in the Cloud   Adobe: Adobe Launches Spark With Premium Features For Every Student, Free of Charge Major League Baseball: MLB Announces 'Honorary Bat Girls' For All 30 MLB Clubs in Advance of Mother's Day Salesforce: Dropbox and Salesforce Announce Strategic Partnership Home Depot: The Home Depot to Hire 1,000 Technology Professionals NBC Universal: NBC's Breakout Summer Sensation 'World of Dance' Glides to a Season 3 Renewal Twitter: Q1 2018 Letter to Shareholders United Way: United Way Helped More Than 2 Million Youth Prepare For College, Work, Life Electronic Arts: EA and Maxis Invite Players to Play with Life in The Sims Mobile Wistia: Wistia Launches Soapbox to Make Professional Communications Easy with Video Canva: Canva Raises $40M Round to Earn Unicorn Title What is a Press Release, Anyway? News releases are usually one or two-page documents that share breaking news with the public. They're typically read by journalists, but sometimes general audiences might stumble upon them, too. Typically, they emulate a news article format, using the reverse pyramid to place the most important information first. Why Should My Business Send Press Releases? Organizations of all sizes use press releases to achieve all sorts of goals.  Some common objectives include: To get media coverage. This would be when your company releases a new product or feature. To build your brand’s reputation. Maybe you’re re-launching your brand image and want more people to know. To manage a crisis. When things go wrong, it's often beneficial to break the story yourself first. To build back links from trusted media sites. This could be when you publish a new e-book, report or blog and you want a reputable source to link back to the information. As a cost-effective way to market your organization.  A well-written press release can help garner public attention due to news coverage. What kind of results can old-fashioned PR get (without spending a lot of money)? Watch this video to learn: This slide deck from Raven is also useful for silencing any doubters: DID YOU KNOW: With 's robust email integrations, you can plan and deliver every press release on one marketing calendar? Schedule a demo or start a free trial. When Should I Send a Press Release? Any time you have something newsworthy to share. This includes: Breaking news announcements: News outlets want to be first to cover news when it breaks. So, lend them a helping hand. Product launches: New products often make for good news pieces. Events: These can offer reporters something timely and interesting to share with their audiences. Partnerships: If you team up with another interesting company, the news may want to know. Sharing research: Unique data and original insights are always interesting. Awards: Don't be afraid to talk yourself up (a little bit). Hiring new executives: At larger organizations, this can be considered important news. Crisis management: When something bad happens, it's best to get in front of it (before someone else does). Make sure you have something your audience (and the media's audience) will care about. This will dramatically increase the odds that your release will earn coverage. When should you consider sending a press release? Get the answer here: What Information and Content Should a Release Include? Here’s what you should include in your press releases: Headline:  Be sure to make it clear why your story is interesting and important. Press Contact: How can the media get in touch with you? City, State, Location: Where are you, and where is your news happening? Body copy:  Order information by level of importance. Boiler Plate: What's your organization all about? Here's how to craft the perfect press release: What is the Best Way to Format Your Press Release? Press releases generally follow a familiar format. By keeping your formatting consistent, reporters will always know where to look, for which information. So, what does a formatted press release look like? Looking for a more simple press release outline you can format yourself? Copy and paste this outline into any word processor: For Immediate Release Name of Press Contact: Date: Phone: Email: [INSERT HEADLINE] Summary Bullet Point One Summary Bullet Point Two Summary Bullet Point Three [CITY], [STATE] - Introductory Paragraph [QUOTE] [Second Paragraph] [Third Paragraph] [QUOTE] Closing Paragraph [BOILERPLATE] Write crisp and clear press releases with this copy-and-paste outline: Five Different Types of Releases (And Why They Work) If you’re stuck with a bit of writer’s block here are five press release examples to help inspire you. 1. Apple Product Launch Press Release: Why This Works: Apple goes in depth describing the new model of the iMac. They highlight the different features of the product and point out the improvements. They include images that highlight the new design of their product. 2. Thrill of the Hunt Event Press Release Example: Why This Works: All the details of the event in the introduction. Heather Piper's quote matches the overall tone of the press release. The website is posted throughout, making it easy to find. News Release Example From CNN Why This Works: The title explains what’s happening. It explains the when the event will begin and end as well as what is supposed to happen throughout the night. It’s short and concise. New Hire Press Release From EverBlue Training Why This Works: The name and title of the new hire are in the headline. It contains a quote from the new hire. It explains the new duties and jobs that the new hire will take on. Research Press Release Example from The Hormel Institute Why This Works: It includes the research team that discovered the breakthrough. It explains the background of the research and how it got started. It also explains what disease the research is helping cure. Five Basic Press Release Writing Tips and Best Practices Now that you’ve got a solid template to follow here are five tips to help you create a valid press release. 1. Think Like A Journalist If you’re writing a press release to send to a journalist you need to think (and write) like a journalist. You need to be able to pitch a story that captures the attention of the journalist you’re pitching to. Some tips to keep in mind: Make the information they need easy to find.  Don’t bury the lead for your reader. Tell them upfront what the purpose of your press release is. Keep your press release short and sweet. Your journalist is busy, don’t waste their time with fluff. Don’t overdo it.  Everyone’s organization has the best event, the best new product the best whatever it happens to be. Just don’t start your press releases with that kind of clichà ©s. Recommended Reading: How to Write Like a Journalist to Be a Better Marketing Storyteller 2. Make Sure Your Story Has Value to a Publication’s Audience If you’re a software company sending a press release to a publication that writes about pick up trucks, why would they run a story about your organization? When determining where to pitch your story, ensure that: Their readership or viewership aligns with your target audience. Do both your audiences care about the same things? Their coverage area aligns with your product or service. Will the publication care about your company? You can do this by reading a few issues of a physical publication, or by spending some time on their website. 3. Follow the Inverted Pyramid This format entails putting your most important information first. Follow this visual guide: 4. Include Useful Quotes One of the most critical parts of your press release is including a quote that writers will be able to pull and use in their own story. Remember, reporters, and writers, are already super busy. The more work that you create for them, the less chance they will have of covering your story. Here's a basic example from Bobcat Company: The quote at the end is clear, and can easily be copied and pasted into a reporter's news coverage. 5. Eliminate Fluff Press releases should always be short and to the point. Reporters and editors are busy people. 6. Follow AP Style Journalists follow AP style, and you should, too. This will make your information easier for them to use. Visit APStyleBook.com  to buy a physical copy or digital subscription, and make sure your writing conforms to this common standard. Writing a Press Release in 7 Simple Steps Now you're ready to buckle down and write your release. Follow this process to get the job done. 1. Find Your Angle Every good news story has an angle. An angle is the perspective your story will take. Some common angles are: Local impact. How is your story impacting the local community? Conflict. Is your press release giving another side to a conflict? Progress. Is your press release highlighting progress made towards a certain problem? Drama. Does your press release evoking an emotional response for readers? When constructing your angle, remember the 5 W's: Who is this story about? What is happening? Where is it going on? When will it occur? Why is it important? Try following this template: [WHO: COMPANY] today announced it will [WHAT] at [WHERE] on [WHEN]. The [EVENT/ANNOUNCEMENT] will provide [BENEFIT] for [AUDIENCE]. Writing a press release? Make sure that your angle is well defined.2. Write Your Headline Your headline should grab the attention of your audience. That could include a reporter, editor, business partner, or a general audience. For headline writing help, use  Ã¢â‚¬â„¢s Headline Analyzer. Recommended Reading: How to Write Emotional Headlines That Get More Shares 3. Write Your Lede The lead of your press release is the first paragraph that appears underneath your summary bullet points. The most critical information should be in this first paragraph, including: An angle or a hook. This is what will get your audience interested. The 5 W's (as many as are relevant). It's an old school journalism best practice, but it'll make sure your release is informative. A reason for a reporter or editor to care. They get lots of pitches every day. Put them first, and only send something they will be interested in. Here is an example from Doctors Without Borders: This lede includes each of the following: A clear explanation of the 5 Ws. The who (Doctors Without Borders), what (an awareness campaign), when (International Chagas Disease Day), where (Latin America), and why (severe public health issue) are laid out in a logical progression. A hook. Typically, when one hears the phrase "big heart," we think of something positive. However, this campaign uses this turn of phrase to explain the dangers of Chagas disease (heart issues). A reason to care. It's a major health concern, affecting more than 6 million people globally. That certainly sounds relevant. This is a perfect example to emulate when writing ledes for your own releases. Every good press release should have a strong lede. Here's how to write yours:4. Write 2 - 5 Strong Body Paragraphs With Supporting Details The next several paragraphs should tell the complete story (in a concise way). The most important supporting details should be included. Each paragraph should be concise, ideally keeping your release under a page. Recommended Reading: 40 Content Writing Tips to Make You a Better Marketer Now 5. Include Quotes Your best bet is to write the quotes yourself then send them to the subject you’re quoting for approval. Quotes don’t have to be complicated. In fact, there are three things you can do to ensure that you have the perfect quote in your press release: What purpose does this quote serve? Is it helping tell the story of your press release? Sound like the person you’re writing the quote for. Don’t use big elegant words if the person you’re writing your quote for doesn’t. Always attribute your quotes. Tell them who is saying what and why. Think about the style and language that your subject would use and once you have two or three potential quotes written, send it to them for feedback. 6. Include Contact Information The people reading your press release need to know who to contact for more information. Include the following information: Point of contact: This should be a name and job title for who to reach. Email address: Give them the best one to reach the preferred point of contact. Phone number: In case they'd like to call, rather than email. You might also include a mailing address. 7. Include Your Boilerplate Copy According to PRowl Public Relations,  a boilerplate is: â€Å"A boilerplate is usually found at the end of a press release, and briefly describes the company or organization related above. The short paragraph consisting of just a few sentences concisely explains the company or organization.† The boilerplate should appear on every release you send. Include the following information: The name of your organization Your mission statement. Founding dates. Company size. A brief statement on what your organization is doing today to fulfill the ideas in your mission statement. Here are a few  of examples: Apple Boiler Plate Example: Apple  revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, Mac, Apple Watch, and Apple TV. Apple’s four software platforms - iOS, macOS, watchOS and tvOS - provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay and iCloud. Apple’s more than 100,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it. Target Boiler Plate Example: Minneapolis-based Target Corporation  (NYSE: TGT) serves guests at 1,834 stores and at Target.com. Since 1946, Target has given 5 percent of its profit to communities, which today equals millions of dollars a week. For more information, visit Target.com/Pressroom. For a behind-the-scenes look at Target, visit Target.com/abullseyeview or follow @TargetNews on Twitter. Theatre B Boiler Plate Example: The purpose of Theatre B  is to invigorate civic conversation through intimate and transformative story-telling. Since 2003, the Ensemble and guest artists of Theatre B have brought to life a wide variety of the latest award winning plays and bold new works. Theatre B prides itself on removing barriers between actor and audience, creatively using space and intimate storytelling to intensify the audience experience. Theatre B productions are timely and relevant, inspiring a sense of community, engaging conversation, and prompting viewers to contemplate the stories long after they have left the theatre. When Should You Send Your Press Releases? Sending your press release at the right time is crucial to help get the release you wrote the maximum amount of exposure. The most important stories get sent early in the week, while stories companies want buried usually goes out on a Friday afternoon (don't do this). Editors typically assign stories early in the week, so aim for Tuesday, beating the Monday rush while still getting in front of them at a good time: Recommended Reading: How to Write White Papers People Actually Want to Read How Should You Distribute Your Press Releases? You've now written a perfect press release. Now, it's time to make sure it gets read. This will most likely entail: Pitching your story directly to a few carefully selected editors. Editors like having exclusives. If your story is perfect for one particular publication, consider offering it to them alone. Blasting it out using a wire services. This way, it can get picked up by tons of different outlets. Or, you might do both. Services such as Cision make it easy to find reporters and deliver press releases en masse. If you don't have the budget for Cision, consider building your own database of reporters and editors manually. This can be something as simple as a spreadsheet.