Statistics for Business Sustainable Development

Question: Discuss about the Statistics for Business Sustainable Development. Answer: Introduction: As the demand of the consumer products is increasing within the retail industry of UK, it is the duty of the large sector retail companies like Tesco to have sustainable form of development to ensure that there is no misuse of the natural resources. According to Ko, Hwang and Kim (2013), the green marketing policies, which is implemented to raise the level of environmental awareness among the people is one of the widely used strategies for sustainable development. All the products and methods of packaging are done in an environment friendly manner to ensure that there is no harm done to the environment. The importance of the protecting the environment is also mentioned in the promotional activities that helps to raise the awareness level of the customers. Tesco, which is the leading retail company of UK, has adopted the policy of green marketing to gain sustainable competitive advantage. The company has adopted this policy in order to deal with the issues related to the environmental degradation (Paggi et al. 2013). Research questions and problems At present the entire retail industry of UK is facing issues due to the degradation of environment and the society of UK. Hence, in order to minimize the damage that is caused due to production it is important for the company to use the techniques of sustainable development (Brindley and Oxborrow 2014). The questions of this research work is framed in order to fulfill the objective of the research work that is to analyze the importance of green marketing within the retail industry of UK and also evaluate the effectives of the green marketing policies. What is the importance of green marketing policies in the modern context? What are the factors that help to determine the competitive advantage that is gained by implementation of green marketing policies? What are the best effective ways to implement the green marketing policies and how it will help to raise the level of awareness? Research Methodology and Process The research process is the method that will be used by the research to fulfill the objective by addressing the research questions. The total protocol of the research work is mentioned in the research work. The research approach and design is mentioned in the section of research methodology (Mackey and Gass 2015). The deductive approach of research is used to establish link between the variables that are related to the elements of the research. On the other hand, the inductive approach is used to develop the new theories related to the research work (Smith 2015). In this case, the researchers will use the deductive approach that will help to establish relation between all the major existing theories related to the green marketing. This approach will also help to evaluate the policies related to the development of the green marketing that can be applied to Tesco. Research Design The design of the research will help to develop the links between the topics related to the research work. This will help the researcher to deal with the issues that are related to the issues of the research. In this case the researcher will use the descriptive form of research design that is intended to discover proper evidence to support the implication of the green marketing policies. The facts that are obtained will help to establish relationship between the variables of the research issues (Creswell 2013). Data collection method and Analysis The researchers will use both primary and secondary form of data in order to address the issues related to the research topic. The primary data is collected using the survey and interviews (Sullivan-Bolyai, Bova and Singh 2012). The researchers will use the non-probability method of sampling to select the fixed sample size for conducting the survey. The sample size will be selected as 100 people, who are the customers of Tesco. The interview on the other hand is conducted upon five senior level managers of Tesco. In order to conduct the interview the investigators will have to frame the questionnaires that are done using the Likert scale. The survey is also conducted upon the 50 of the employees of Tesco. The data that is obtained from the survey and the interviews will help the researcher to access the present situation about the impact of the Green marketing policies. The researcher will also use the secondary data, which is collected from the research articles and journal related to the study of the green and sustainable form of marketing. The primary data is obtained is analyzed using the quantitative data analysis method. The researcher will use different form of charts and Excel sheets to interpret the response that is obtained from the surveys. On the other hand, qualitative data analysis will be used to interpret the information that is obtained from the interview of the managers of Tesco. Conclusion The sustainable development is one of the major issues that are related to the retail industry of UK. As the policies of green marketing, is aimed to raise awareness among the public, the expected outcomes of the research work can be of positive type. The people are expected to give positive feedbacks about the implementation of the green marketing policies of Tesco. The managers are also expected to encourage the sustainable development policies that will help in building the future reputation of the company as an ambassador for raising the awareness of the people about environmental matters. A few percentages of people are also expected to give negative feedbacks as they believe that the implementation of green marketing policies will compromise the financial performance of the company. In the context of the modern days, the uses of the green marketing policies are crucial as it helps to improve the condition of the environment along with the health of the population. The government of UK has taken several policies to encourage the green marketing policies. Tesco is considered to be one of the eco-friendly companies of the world as it implanted the environment friendly ways in the manufacture and marketing of the products. Reference Brindley, C. and Oxborrow, L., 2014. Aligning the sustainable supply chain to green marketing needs: A case study.Industrial Marketing Management,43(1), pp.45-55. Creswell, J.W., 2013.Research design: Qualitative, quantitative, and mixed methods approaches. Sage publications. Ko, E., Hwang, Y.K. and Kim, E.Y., 2013. Green marketing'functions in building corporate image in the retail setting.Journal of Business Research,66(10), pp.1709-1715. Mackey, A. and Gass, S.M., 2015.Second language research: Methodology and design. Routledge. Paggi, M.S., Yamazaki, F., Ribera, L., Palma, M. and Knutson, R., 2013. Domestic and trade implications of leafy green marketing agreement type policies and the food safety modernization act for the southern produce industry.Journal of Agricultural and Applied Economics,3, pp.453-464. Smith, J.A. ed., 2015.Qualitative psychology: A practical guide to research methods. Sage. Sullivan-Bolyai, S., Bova, C. and Singh, M.D., 2012. Data-collection methods.Nursing Research in Canada: Methods, Critical Appraisal, and Utilization, p.287.